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Canvey Island Independence Party

How to start a revolt

Role: Designer, university project

Services: User experience, graphic design, data analytics and behavioural design

 

 

Spent time with a grassroots independence party. Developing their brand, message and identity. I taught a small group of locals from my hometown on how to start a revolt using a unique user experience. 


 
 
The membership system for the party was based on cold war designs, for which many of the citizens grew up with. 

The membership system for the party was based on cold war designs, for which many of the citizens grew up with. 

The manifesto we ran on had to be well designed, clean and simple to read. The policies inside were designed and thought up by the community during our party conference which ran in a small community hall. 

The manifesto we ran on had to be well designed, clean and simple to read. The policies inside were designed and thought up by the community during our party conference which ran in a small community hall. 

Building an identity for the town and the community was a very important moment in the project. The hope is that the new flag can bring back the confidence to many and allow many in the town to unite behind core messages. 

Building an identity for the town and the community was a very important moment in the project. The hope is that the new flag can bring back the confidence to many and allow many in the town to unite behind core messages. 

One of the many town halls in which the party organised to debate new policy and new ideas on how to improve the town. We designed the chair layout to be similar to the layout of the United Nations security council. The people chosen were decided by algorithm on how passionate they were about independence. 

One of the many town halls in which the party organised to debate new policy and new ideas on how to improve the town. We designed the chair layout to be similar to the layout of the United Nations security council. The people chosen were decided by algorithm on how passionate they were about independence. 

One of the many leaflets I designed and handed out during the campaign. The design and layout of the correspondence was crucial to standing out among many poorly designed leaflets by the mainstream parties. 

One of the many leaflets I designed and handed out during the campaign. The design and layout of the correspondence was crucial to standing out among many poorly designed leaflets by the mainstream parties. 

Clean, simple and effective. Many of the policies are now being openly discussed by a council under pressure and in fear of eventual defeat at the ballot box.

Clean, simple and effective. Many of the policies are now being openly discussed by a council under pressure and in fear of eventual defeat at the ballot box.

Engaging in personal polling with different elements of the town was important for the party to stay in touch with the population, which is heavily divided by the young and elderly. 

Engaging in personal polling with different elements of the town was important for the party to stay in touch with the population, which is heavily divided by the young and elderly. 

During the campaign I went door to door to have riveting debate and conversation about how to improve the community and why minor parties like the one I started matter so much to little communities like their's. Using the data we collected to improve a constantly evolving message. 

During the campaign I went door to door to have riveting debate and conversation about how to improve the community and why minor parties like the one I started matter so much to little communities like their's. Using the data we collected to improve a constantly evolving message. 

 

How successful was it?

The legacy I've left behind is one of triumph for the independence party.

Currently polling higher than any other mainstream party. The Canvey Island

Independence Party now follows a 'design first' policy and is planning to hold

a vote on whether Canvey Island should be independent and have full

autonomy in it's governance. 

 

The Daily Mail, The Guardian and the Evening Standard have picked up on

this story where my town's ambitions are being compared to Catalonia's

dream. 

 
 
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